1. Why would it be beneficial to a company like "Coca-Cola" to globalize a sport like Cricket?

2. Describe the "Olympic Movement"

1) How could Hudson awareness and interest in Aussie Rules?

2) What could Hudson do to inform the public of the League?

3) How should Hudson position Aussie Rules so that it is seen as an attractive alternative to American football, baseball, basketball, and hockey?

4) Which community groups could Hudson target to become involved with Aussie Rules?

5) Toward which target markets should Hudson focus his marketing campaign?

6) Which stakeholders (or sponsors) could Hudson approach to help to reach the USAFL's goals?