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1. Would you consider Brand Beckham to be an example of a global brand? 2. What are some ways David Beckham extended his brand before

1. Would you consider Brand Beckham to be an example of a global brand?

2. What are some ways David Beckham extended his brand before and after retiring from soccer?

3. According to the video, what are the three consistent themes in the messaging of Beckham's brand?

4. What are some examples of David Beckham engaging in the co-branding strategy?

https://youtu.be/ank_a3S37NM

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