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1. Write a briefing report. Assume that the Marketing Director of NatttreCare Products has asked you. their assistant, to review current marketing performance with a

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1. Write a briefing report. Assume that the Marketing Director of NatttreCare Products has asked you. their assistant, to review current marketing performance with a view to ensuring that the company's marketing efforts are directed to the areas of greatest potential. Review the case study information. marketing performance to date and Market Research Results to identity. . lOverall business objectives . Strategic Marketing Objectives . External factors impacting on the company including: Current economic conditions Industry trends and market changes Social trends and impact on the demand for NatureCare Products Competition. Current marketing mix for NatureCare Products and assess the effectiveness of the marketing mix based on marketing performance data and market research and external factors. 0 Best practice integrated marketing communications to ensure maximum brand awareness. $0000 Based on your review. develop a brieng report outlining your research and analysis as above and your recommendations on marketing activities that have the most potential for the organisation. As a guide, your report should be a minimum of two pages, will be written in clear and concise English to ensure that key messages are conveyed. Use the Brieng Report Template to guide your response

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