1. Write out in detail what you believe might be unethical/ethical about the behavior(s) in the scenario.

2. Choosing one of the types of ethical models, explain how the ethical problem could be solved USING the ethical model that you choose.

Models for ethics

1.Deontological theories

2.Utilitarianism

3.Natural rights

4.Negative rights (liberties) - The right to act without interference

5.Positive rights (claim-rights) - An obligation of some people to provide certain things for others

Scenario: Email System With Targeted Ads

Your company is developing a free email service that will include targeted advertising based on the content of the email messages. You are part of the team designing the system. What are your ethical responsibilities?