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1. You are the Associate Creative Director for Venture Communications and part of your duties is to sign off on work produced by the
1. You are the Associate Creative Director for Venture Communications and part of your duties is to sign off on work produced by the company's copywriters. Recently, you have noticed some writing mistakes in some of the advertising and promotional campaigns of clients, such as: GUIDELINES . Mixing bowl set designed to please cook with round bottom for efficient beating Dinner Special - Turkey $2.35; Chicken or Beef $2.25; Children $2.00 We only use the best Anus beef in our hamburgers. Ensure that your response to the scenario includes the following business communication criteria: These errors are costing the time and patience of your clients as work needs to be sent back and corrected on a daily basis. If your employees proofread their work carefully, errors can be avoided allowing you to sign off on the campaign. Write an e-mail to your copywriting employees with at least five proofreading tips to eliminate writing mistakes. Receiver Benefits (where required) or Receiver's Point of View Positive and Tactful Tone Contemporary Language- Business Writing Style/Tone Simple and Informal Words Concise Communication Use your own words and do not copy language from the provided scenario Be aware of page set-up and design. In addition to the above criteria, you are responsible for determining the correct organizational pattern for your chosen scenario as well as ensuring the readability of your message. This includes grammar and spelling as well as how the message appears on the screen. Use the title line as the subject line of your e-mail response and any of the tools available in the toolbar to help format your message accordingly. As a communication subject, grammar and spelling has a great impact on the evaluation. Please ensure that your e-mail message is free of grammar and spelling errors.
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