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1. You as a strategic planning professional, how can you assess the attractiveness of various SBUs and decide how much support each deserves by using
1. You as a strategic planning professional, how can you assess the attractiveness of various SBUs and decide how much support each deserves by using Boston Group Approach (BCG Approach) or growth-share matrix.
2- Oman Marketing environment has seen a tremendous change in past few years with the development and use of technology in many retail and super stores. Discuss in detail how 'globalization' and 'technology' changed the recent marketing and competitiveness in Oman.
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