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You don't always need a ton of text or a video to convey your message -- sometimes, you just need images. Kapost's infographic does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The infographic includes percentages, customer quotes, and colorful charts to provide the viewer with both numerical and emotional reasons they might choose Kapost. Zendesk's Airbnb case study reads like a blog, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend." The piece focuses on telling a good story, and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

66. Big Mike's Health Food Store sells nutritional energy-producing foods. The price of the

products sold varies according to individual customer accounts and situations. For example,

long-time customers receive discounts. This strategy is an example of ________.

67. Which of the following is not an effective action that a company can take to combat a

competitor's price cut on a product?

68. Magic Box Company wants to provide better customer service while trimming distribution

costs through teamwork, both inside the company and among all the marketing channel

organizations. Magic Box is thinking of ________.

69. Company building its pricing strategy around the experience curve would be most likely to

________.

70. Low-interest financing and longer warranties are both examples of ________.

71. Typically producers who use captive-product pricing set the price of the main product

________ and set ________ on the supplies necessary to use the product.

72. A car maker's strategy of advertising a basic vehicle model with few conveniences and

comforts at a low price to entice buyers and then convincing customers to buy higher-priced

models with more amenities is an example of which of the following?

73. While costs set the lower limit of prices, __________and__________ set the upper limit.

74. What is value-based pricing?

75. Price is a major factor affecting buyer choice that goes by many names, such as __________.