1. You studied weasel words in advertising. Now find an example of an advertisement that you think incorporates weasel words in delivering its message. If possible, include an image or provide a link to the the ad design or video with your response. Explain how the ad deceives consumers by giving a vague promise or making a claim that is difficult to measure.

2. If you were an executive, would you be in favor of your company incorporating social media influencers into its advertising campaigns? If so, for what types of products do you think it would be useful and appropriate? Conversely, for what types of products do you think it would be inappropriate? Based on IAE guidelines, what ethical concerns would you have with using a social media influencer, and how could you alleviate those concerns in the planning and decision-making process?

3. Pick ONE of the following options and respond by providing clear support from the Institute for Advertising Ethics (IAE) Principles and Practices:

Option A - Based on IAE guidelines, is it ever appropriate to use sex for attention-grabbing content in advertising if the product itself is not related to sex? In case you need a specific example, you can apply your response to this Carl's Jr. ad that generated controversy when it aired during the 2015 Super Bowl. (Warning - some readers may be offended by the contents of the ad.)

Option B - You read a brief example involving Juul. Suppose you work for an ad agency tasked with developing a campaign for Juul. How would you follow IAE guidelines while still crafting a successful campaign for Juul? Is that possible?