#1: You work for a market research company submitting a research proposal to Cadillac

Fairview. Cadillac Fairview is planning on updating many of its malls across Canada to create

innovative and better living spaces. Cadillac Fairview would like to research study to better

understand what types of innovative living spaces would best serve each mall's trade area.

1a)

Where would you source your sample? In other words, what would you use as a sampling frame?

(1 point)

1c)What is a timeline (or workback schedule) to for the proposal. This schedule should include the

key steps required in your market research, with key

stakeholders, and dates based on the research request being made on August 16, and a final

report/presentation to the client by October 8.

1d)

Explain briefly why cluster sampling would, or would not, be appropriate for this particular study.

1e)

What is another method, other than online surveys, that we could use to research? What

are 4 advantages and/or disadvantages of this method for this particular scenario?