1. You've recently accepted a position as marketing director of a local museum. You recall the concepts of instrumental conditioning, and wonder if it can help you develop ideas for getting your member patrons to visit the museum more often. Memo/email like to your new boss outlining various approaches you'd recommend (utilizing both intrinsic and extrinsic rewards, specifying which is which) to get consumers to visit the museum more often. Impress her!

2. Identify 3 different psychographic profiles for Whole Foods customers or assume. Then craft 5-6 AIO statements for each profile that would measure a customer's congruence with each of the psychographic profiles.