10) An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away"? The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the hierarchy of needs? A. Physiological needs B. Safety needs C. Social needs D. Self-actualisation needs Q10 Answer: ___

11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? A. Product extrapolation B. Product differentiation C. Usage segmentation D. Psychographic segmentation Q11 Answer: ___

12) ChoiceShirts is an online company that makes custom T-shirts. Customers can make their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of A. Mass customization B. How the 80/20 rule is implemented C. Customization E. Repositioning Q12 Answer: ___