10. Analysis of market share is a key to understanding the firms:

a. social and cultural environment. b. technological environment. c. demographic strengths.

d. competitive environment.

11. Donna has recently started a unique music store that not only sells musical instruments and music CDs from all over the world, but also features regular performances by renowned artists. The store also has a karaoke section where customers can try their hand at singing. Which of the following promotion tools does Donna have direct control over?

a. A consumer's review of the store on her personal blog b. Donna's customers informing their relatives and friends about the store

c. An ad campaign managed by an advertising agency hired by the store

d. Word-of-mouth publicity through customers who visit the stores

12. Marketers can directly control most of the promotional tools they use. The tool that they are least likely to have control over is: a. messages delivered by salespeople to the consumers. b. publicity.

c. personal selling. d. advertising messages and their placement in the media.

13. A defines the jobholders responsibilities.

a. job specification b. job forecast c. job description

d. job design

14. Many have no expectation that employers will be loyal to them, and they do not feel that they owe their companies strong loyalty in return. a. older workers b. women

c. younger workers d. workers with disabilities

15. A major challenge human resource managers face with their Millennial generation employees is that:

a. many of these workers lack education and experience, leading to high training costs at a time when most American firms are under pressure to keep labor costs as low as possible.

b. they have high loyalty to their employer ,resulting in high labor turnover.

c. workers in this generation are more likely than other workers to demand flexible work schedules so that they can enjoy a better work-leisure balance.

d. this very large group is nearing retirement, raising the possibility that firms will lose many of their most talented and experienced employees.

16. Southwest Airlines' executive chairman states, "We value our employees first." Which of the following statements best explains this statement?

a. Southwest Airlines has only had to lay-off 5 percent of its workforce during the Great

Recession, in part due to its emphasis on employees.

b. The activity of HR is important in an organization but all profit-making activities should be prioritized before employee satisfaction and employee retirement.

c. A companys people are its lifeblood. They are the face and hands of the enterprise. To that end, Southwest Airlines values its employees as its most valuable asset.

southwest Airlines exclusively focuses on attaining the profit maximization goal as a way to retain employees.

17. Companies that get the most from their people often consider investment.

a. top management b. trade unions c. crowdsourcing efforts

d. human resources

18. The Yearly Companys balance sheet showed $18,000,000 in Retained Earning and $5,000,000 in Net Income. The company has issued 2,000,000 shares of common stock. The EPS amount is:

a. $9.00

c. $6.50 b. $2.50

d. $11.50

e. none of these

19. A balance sheet identifies cash flows from three types of activities: production, sales, and promotional activities. a. True b. False

20. Stockholders would most likely use accounting information provided by their firm to: a. make capital budgeting decisions. b. gauge whether the firm is generating a satisfactory return on stockholders' investment. c. determine whether the firm can repay them for the orders it places. d. obtain information needed to fill out their individual tax returns. e. none of the above