10. Analyzing ratios One of the most important applications of ratio analysis is to compare a company's performance with that of other players in the industry or to compare its own performance over a period of time. Such analyses are referred to as a comparative analysis and trend analysis, respectively A common size analysis requires the representation of financial statement data relative to a single financial statement item (or base account or value) What is the most commonly used base item for a common size balance sheet? Earnings before interest and taxes Net income Total assets Net sales Suppose you are conducting an analysis of the financial performance of Cute Camel Woodcraft Company over the past three years. The company did not issue new shares during these three years and has faced some operational difficulties. The company has thus pilot tested some new forecasting strategies for better operations management. You have collected the company's relevant financial data, made reasonable assumptions based on the information available, and calculated the following ratios. Price-to-cash-flow Inventory turnover Debt-to-equity Ratios Calculated Year 1 Year 2 6.00 7.80 8 12.00 14.40 0.30 0.32 Year 3 .74 16.13 0.38 Based on the preceding information, your calculations, and your assumptions, which of the following statements can be induded in your analysis report? Check all that apply. The market value of Cute Camel Woodcraft Company's common shares declined over the three years An improvement in the inventory turnover ratio could likely be explained by the new sales-forecasting strategies that led to better inventory management, Cute Camel Woodcraft Company's ability to meet its debt obligations has worsened since its debt-to-equity ratio increased from 0.30 to 0.38 A plausible reason why Cute Camel Woodcraft Company's pricely cash-flow ratio has increased is that investors expect higher cash flow per share in the future