10 Award: 1.33 points Last month you assumed the position of manager for a large car dealership. The distinguishing feature of this dealership is its \"no hassle" pricing strategy; prices (usually well below the sticker price) are posted on the windows, and your sales staff has a reputation for not negotiating with customers. Last year, your company spent $15 million on advertisements to inform customers about its \"no hassle" policy, and had overall sales revenue of $50 million. A recent study from an agency on Madison Avenue indicates that, for each 15 percent increase in TV advertising expenditures, a car dealer can expect to sell 2 percent more carsbut that it would take a 1 percent decrease in price to generate the same 2 percent increase in units sold. Assuming the information from Madison Avenue is correct, should you increase or decrease yourfirm's level of advertising? The firm should increase advertising OThe firm should decrease advertising The firm should not change advertising References Worksheet Difficulty: 03 Hard