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10. Benchmark analysis: List the ways a company's financial manager can benchmark the company's own performance. 11. [EXCEL] Benchmark analysis: Trademark Corp.'s financial manager collected

10. Benchmark analysis: List the ways a company's financial manager can benchmark the company's own performance.

11. [EXCEL] Benchmark analysis: Trademark Corp.'s financial manager collected the following information for its peer group to compare its performance against that of its peers.

Ratios

Trademark

Peer Group

DSO

33.5days

27.9days

Total assets turnover

2.3

3.7

Inventory turnover

1.8

2.8

Quick ratio

0.6

1.3

(a) Explain how Trademark is performing relative to its peers.

(b) How do the industry ratios help Trademark's management?

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