10. Boeings (US company) biggest rival Airbus is manufacturing planes in Europe and is entering into contract denominated in Euros. If Swiss Air is receiving a significant portion of its revenues in Euros, would that be beneficial for the company in terms of its foreign exchange exposure? Under what conditions? Explain.

Case below:

It was February 14, 1986, and Jacques Bankir, Chairman of Swiss Air was summoned to meet with Swiss Airs board. The boards task was to determine if Jacques Bankirs term of office should be terminated. Jacques Bankir had already been summoned by Switzerlands transportation minister to explain his supposed speculative management of Swiss Airs exposure in the purchase of Boeing aircraft.

In January 1985 Swiss Air, under the chairmanship of Jacques Bankir, purchased twenty

737 jets from Boeing (U.S.). The agreed upon price was $500,000,000, payable in U.S. dollars on

delivery of the aircraft in one year, in January 1986. The U.S. dollar had been rising steadily and rapidly

since 1980, and was approximately SF3.2/$ in January 1985. If the dollar were to continue to rise, the

cost of the jet aircraft to Swiss Air would rise substantially by the time payment was due.

Mr. Bankir had his own view or expectations regarding the direction of the exchange rate. Like

many others at the time, he believed the dollar had risen about as far as it was going to go, and would

probably fall by the time January 1986 rolled around. But then again, it really wasnt his money to

gamble with. He compromised. He sold half the exposure ($250,000,000) at a rate of SF3.2/$, and

left the remaining half ($250,000,000) uncovered.

Evaluation of the Hedging Alternatives

Swiss Air and Mr. Bankir had the same basic hedging alternatives available to all firms:

1. Remain uncovered,

2. Cover the entire exposure with forward contracts,

3. Cover some proportion of the exposure, leaving the balance uncovered,

4. Cover the exposure with foreign currency options,

5. Obtain U.S. dollars now and hold them until payment is due.

Although the final expense of each alternative could not be known beforehand, each alternatives

outcome could be simulated over a range of potential ending exchange rates. Exhibit 1 illustrates the

final net cost of the first four alternatives over a range of potential end-of-period spot exchange rates.

Of course one of the common methods of covering a foreign currency exposure for firms, which

involves no use of financial contracts like forwards or options, is the matching of currency cash flows.

Swiss Air did have inflows of U.S. dollars on a regular basis as a result of airline ticket purchases in the

United States. Although Mr. Bankir thought briefly about matching these U.S. dollar-denominated

cash inflows against the dollar outflows to Boeing, the magnitude of the mismatch was obvious. Swiss Air simply did not receive anything close to $500 million a year in dollar-earnings, or even over several years for that matter.

1. Remain Uncovered. Remaining uncovered is the maximum risk approach. It therefore represents the

greatest potential benefits (if the dollar weakens versus the Swiss Francs), and the greatest potential

cost (if the dollar continues to strengthen versus the Swiss Francs). If the exchange rate were to drop to

SF2.2/$ by January 1986, the purchase of the Boeing 737s would be only SF1.1 billion. Of course

if the dollar continued to appreciate, rising to perhaps SF4.0/$ by 1986, the total cost would be

SF2.0 billion. The uncovered positions risk is therefore shown as that value-line which has the steepest

slope (covers the widest vertical distance) in Exhibit 1. This is obviously a sizeable level of risk for any

firm to carry. Many firms believe the decision to leave a large exposure uncovered for a long period of

time to be nothing other than currency speculation.

2. Full Forward Cover. If Swiss Air were very risk averse and wished to eliminate fully its currency

exposure, it could buy forward contracts for the purchase of U.S. dollars for the entire amount. This

would have locked-in an exchange rate of SF3.2/$, with a known final cost of SF1.6 billion. This

alternative is represented by the horizontal value-line in Exhibit 1; the total cost of the Boeing 737s no

longer has any risk or sensitivity to the ending spot exchange rate. Most firms believe they should accept

or tolerate risk in their line of business, not in the process of payment. The 100% forward cover alternative is often used by firms as their benchmark, their comparison measure for actual currency costs when all is said and done.

3. Partial Forward Cover. This alternative would cover only part of the total exposure leaving the

remaining exposure uncovered. Mr. Bankirs expectations were for the dollar to fall, so he expected

Swiss Air would benefit from leaving more of the position uncovered (as in alternative #1 above). This

strategy is somewhat arbitrary, however, in that there are few objective methods available for determining

the proper balance (20/80, 40/60, 50/50, etc.) between covered/uncovered should be. Exhibit 1

illustrates the total ending cost of this alternative for a partial cover of 50/50; $250 million purchased

with forward contracts of SF3.2/$, and the $250 million remaining purchased at the end-of-period

spot rate. Note that this value lines slope is simply half that of the 100% uncovered position. Any other

partial cover strategy would similarly fall between the unhedged and 100% cover lines.

Two principal points can be made regarding partial forward cover strategies such as this. First,

Mr. Bankirs total potential exposure is still unlimited. The possibility that the dollar would appreciate

to astronomical levels still exists, and $250 million could translate into an infinite amount of Swiss Francs.

The second point is that the first point is highly unlikely to occur. Therefore, for the immediate

ranges of potential exchange rates on either side of the current spot rate of SF3.2/$, Mr. Bankir

has reduced the risk (vertical distance in Exhibit 1) of the final Swiss Francs outlay over a range of

ending values and the benchmark value of SF3.2/$.

SF/$

Spot rate, SF/$

4. Foreign Currency Options. The foreign currency option is unique among the hedging alternatives

due to its kinked-shape value-line. If Mr. Bankir had purchased a put option on Swiss Francs at SF3.2/$,

he could have obtained what many people believe is the best of both worlds. If the dollar had continued

to strengthen above SF3.2/$, the total cost of obtaining $500 million could be locked-in at SF1.6

billion plus the cost of the option premium, as illustrated by the flat portion of the option alternative to

the right of SF3.2/$. If, however, the dollar fell as Mr. Bankir had expected, Swiss Air would be free

to let the option expire and purchase the dollars at lower cost on the spot market. This alternative is

shown by the falling value-line to the left of SF3.2/$. Note that the put option line falls at the same

rate (same slope) as the uncovered position, but is higher by the cost of purchasing the option.

In this instance Mr. Bankir would have had to buy put options for SF1.6 billion given an

exercise price of SF3.2/$. In January 1985 when Jacques Bankir was mulling over these alternatives,

the option premium on Swiss Francs put options was about 6%, equal to SF96,000,000 or

$30,000,000. The total cost of the purchase in the event the put option was exercised would be

SF1,696,000,000 (exercise plus premium).

It is important to understand what Mr. Bankir would be hoping to happen if he had decided to

purchase the put options. He would be expecting the dollar to weaken (ending up to the left of

SF3.2/$ in Exhibit 1), therefore he would expect the option to expire without value. In the eyes of

many corporate treasurers, SF96,000,000 is a lot of money for the purchase of an instrument which

the hedger expects or hopes not to use!

5. Buy Dollars Now. The fifth alternative is a money-market hedge for an account payable: Obtain the

$500 million now and hold those funds in an interest-bearing account or asset until payment was due.

Although this would eliminate the currency exposure, it required that Swiss Air have all the capital inhand now. The purchase of the Boeing jets had been made in conjunction with the on-going financing

plans of Swiss Air, and these did not call for the capital to be available until January 1986. An added

concern (and what ultimately eliminated this alternative from consideration) was that Swiss Air had

several relatively strict covenants in place which limited the types, amounts, and currencies of denomination

of the debt it could carry on its balance sheet.

Mr. Bankirs Decision

Although Mr. Bankir truly expected the dollar to weaken over the coming year, he believed remaining

completely uncovered was too risky for Swiss Air. Few would argue this, particularly given the strong

upward trend of the SF/$ exchange rate as seen in Exhibit 2. The dollar had shown a consistent three

year trend of appreciation versus the Swiss Francs, and that trend seemed to be accelerating over the

most recent year.

Because he personally felt so strongly that the dollar would weaken, Mr. Bankir chose to go with

partial cover. He chose to cover 50% of the exposure ($250 million) with forward contracts (the one

year forward rate was SF3.2/$) and to leave the remaining 50% ($250 million) uncovered. Because

foreign currency options were as yet a relatively new tool for exposure management by many firms, and

because of the sheer magnitude of the up-front premium required, the foreign currency option was not

chosen. Time would tell if this was a wise decision.

How It Came Out

Mr. Bankir was both right and wrong. He was definitely right in his expectations. The dollar appreciated

for one more month, and then weakened over the coming year. In fact, it did not simply weaken, it

plummeted. By January 1986 when payment was due to Boeing, the spot rate had fallen to SF2.3/$

from the previous years SF3.2/$ as shown in Exhibit 3. This was a spot exchange rate movement in

Swiss Airs favor.

The bad news was that the total Swiss Francs cost with the partial forward cover was SF1.375

billion, a full SF225,000,000 more than if no hedging had been implemented at all! This was also

SF129,000,000 more than what the foreign currency option hedge would have cost in total. The total

cost of obtaining the needed $500 million for each alternative at the actual ending spot rate of

SF2.3/$ would have been:

Alternative Relevant Rate Total SF Cost

1: Uncovered SF 2.3/$ 1,150,000,000

2: Full Forward Cover (100%) SF 3.2/$ 1,600,000,000

3: Partial Forward Cover 1/2(SF2.3) + 2(SF3.2) 1,375,000,000

4: SF Put Options SF 3.2/$ strike 1,246,000,000

Mr. Heinzs political rivals, both inside and outside of Swiss Air, were not so happy. Bankir was

accused of recklessly speculating with Swiss Airs money, but the speculation was seen as the forward

contract, not the amount of the dollar exposure left uncovered for the full year.