10. For a competitive advantage to be possible, resources must either be unique or valuable. a. True b. False 11. For differentiation to be viable, customers must be willing to pay more than it costs to differentiate a product. True 5. False 12. Differentiation addresses the level of diversification in a company. a. True b. False 13. Branding is an example of low-cost leadership. a. True b. False 14. A low-cost leader must sell its products at the lowest price. a. True b. False. 15. There is no one-size-fits-all best organizational structure. a. True b. False 16. Job specialization can lead to boredom and burnout. a. True b. False 17. Human resources management cannot be a source of competitive advantage. a. True b. False 18. Recruiting includes the decision to hire an employee. a. True b. False 19. Diversity is not affirmative action. a. True b. False 20. Useful information must be accurate, complete, and relevant. a. True b. False