10. is characterized by short term customer needs. Sales reps make periodic sales calls, with high-volume customers receiving more frequent visits than low volume customers. a. strategic partnerships b. relational selling C. transactional selling d, none of the above 11. In if customers have a bad experience, they simply exclude the selling, company from the consideration set next time. Selling firms with this orientation generally have to touch large numbers of customers to generate business, thus risk is reduced because the selling firm is less dependent on any one customer or a small number of customers. a. strategic partnerships b. transactional selling c. relational selling d. none of the above 12. is characterized by both buyer and seller recognizing that each transaction is just one in a series of purchase agreements and the exchange environment manifests a spirit of cooperation between buyer and seller. a. strategic partnerships b. relational selling c. transactional selling d. none of the above 13. refers to the percentage of customers who will repeatedly purchase products from the selling firm. a. vertical integration b. customer retention c. strategic partnerships d. mutual loyalty Is strategies, and resources of buyers and sellers become symbiotic relationship