10. is the addition of intermediaries to an industry. a. E-channel compression b. Disintermediation c. Distributor identification d. E-channel expansion e. Strategic planning 11. Methods to improve a site's ranking in search engine results are referred to as: a. Search marketing b. Conversion rate c. Pay per click d. Click through ads e. Search engine optimization a. Strategic planning 12. What is the biggest challenge with ERP systems? a. Efficiency of the system b. Cost of the implementation c. Customer support d. Production time lost e. Customizing it to the needs of the organization