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10 marks Question 4 Assume You are working as a management accountant for a bookshop specialized on all type to books and magazines. Your business
10 marks Question 4 Assume You are working as a management accountant for a bookshop specialized on all type to books and magazines. Your business has several showrooms in city centres. Due to corvid 19 pandemic, the sales of your business have decreased significantly, and your management decided to start an online store for the bookshop. The managing director asked you to write a report on how the bookshop can use the concept of benchmarking in the process of planning its online store, Your report should discuss how all four types of benchmarking can be used in setting up a strategic plan for an online store
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