10 Minute School has created its sales channels over digital and is now planning to build a retail sales channel. A retail sales channel means all 10 Minute School products will be available offline in all the stationary stores of a particular area.

Assumptions:

10 Minute School has 2 types of products (Digital and Physical) and is planning to market both of them in the retail sales channel. Digital products (courses, ebooks) will be entertained through scratch cards, and physical products (books and guide books) will be offered to retailers with just 60% advance payment. Let’s assume for the poc (proof of concept) there will be 2 products. Details given below:

Product Name	Product Type	MRP	Retail Price	Cost Of Sales/Unit	Profit
HSC Crash Course 2022 - Scratch Card	Digital	1200	900	300	600
HSC Physics Guide	Physical	1000	800	450	350

  

One sales hub takes one off investment of 70,000 BDT and 50,000 BDT

recurring to maintain (Including hr, operation cost) and has the capability to entertain 100 retails stores in that particular area. Dhaka has 2500 retail stores, and there are 30,000 retail stores all over the country.

Please answer the following questions:
A. How are you going to map Dhaka city? Please mention your rationale behind it

B. For the poc (only in Dhaka), How many hubs you’ll propose and where? Explain your poc timeline as well

C. What will be your execution strategy and timeline?

D. What are the key success metrics you’ll use? What are your targets?