10. Netflix the day after a subscription price increase _______ Netflix 4 months later ________

11. Why would Starbucks make coffee for Kirkland, Costco's store brand?

1. _____ To take advantage of different customer price sensitivities.
2. _____ Because Kirkland has a better brand name than Starbucks.
3. _____ Because there aren't enough Starbucks locations.
4. _____ Because the CEO of Costco has incriminating photos of the Starbucks CEO.