The State of Connecticut unfortunately has no major professional sports team. Hartford because of location, population, highways, an airport, and prior sports history is a suitable city to host a professional sports team. Your marketing team has been assigned the task of convincing an existing sports team to move to Hartford.

• Decide what existing sports franchise you want to entice to Hartford
• Research the demographics of Connecticut and explain why the population could support a sports franchise
• Develop a comprehensive marketing strategy to promote the new sports team
  • Guerilla Marketing (what  approach would you take, actual example)
• help to make a game day promotion to raise attendance
• Pricing strategy: what will tickets, concessions, parking, apparel, memorabilia, etc. cost?
• Competition: what nearby teams will you be competing against, what are their marketing strengths and weaknesses? How will you successfully compete against them?