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10. Suppose you feel that for a particular advertising message, television is twice as effective as magazines and three times more effective than radio. Determine

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10. Suppose you feel that for a particular advertising message, television is twice as effective as magazines and three times more effective than radio. Determine the weights for each medium and calculate the weighted audiences. Unweighted Audience Weighted Audience Medium Weighted 100% TV Magazine Radio 590,000 700,000 1,000,000

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