10 The following data pertain to the operating revenues and expenses for Golden State Company for the year: Oakland San Francisco Total Segment Segment Sales $185,600 $351,400 $537,000 Variable Expenses $95,800 $235,500 $331,300 Direct Fixed Expenses $25,000 $30,300 $55,300 Indirect Fixed Expenses $71,100 Regarding the company's total operating assets of $900,200, the following facts exist: Oakland San Francisco Segment Segment Assets directly used by and identified with the segment $179,700 $368,500 1. Prepare a statement showing the contribution margin of each segment, the contribution to indirect expenses of each segment, and the total income of Golden State Company. Sales Variable Expenses Contribution margin Direct fixed expenses Contribution to indirect expenses Indirect fixed expenses Net Income Oakland Segment SF Segment Total 2. Determine the return on investment for evaluating (1) the earning power of the entire company and (2) the performance of each segment. Round to one decimal place. ROI Oakland Segment SF Segment Total Segment Net Income Investment base (assets) ROI (%)