10. Value added to a firm Financial statements reflect only the book values of the data that analysts use to evaluate a company's performance. To incorporate market values, two additional performance measures were developed-market value added (MVA) and economic value added (EVA). The EVA metric effectively measures the amount of shareholder wealth that the firm's management has added to time period. If EVA is positive then management has increased value. the firm's value during a Which performance measure evaluates the amount by which profits exceed or fall short of the cost of capital in any one period? Economic value added Market value added Consider the following case: Last year, Jackson Tires reported net sales of $40 million and total operating costs (including depreciation) of $26 million. It had $75 million of investor-supplied capital, with an after-tax cost of 12.5%. If the company's tax rate is 25%, how much value did its management create or lose for Jackson Tire during the year? $46.875 million $1.125 million $20.625 million $0.141 million EVA calculates the value added to a firm in a given year. Does that mean that a firm's MVA is the sum of all the EVAS generated by the firm during its life? (Note: Stern Stewart copyrighted the terms MVA and EVA. Other firms use different terms for these concepts, but MVA and EVA are most commonly used in practice.)