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10. What did vertical integration allow Krispy Kreme to do (aside from save on cost/markup)? 11. How did Krispy Kreme differ from its main competitor?

10. What did vertical integration allow Krispy Kreme to do (aside from save on cost/markup)? 11. How did Krispy Kreme differ from its main competitor? 12. What are some problems analysts saw with Krispy Kreme?

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