10) What Is The Single Most Persuasive Message We Can Convey for brand IGA's campaign EMOJIGA ?What's the single most persuasive or most distinctive 'message' that should be integrated throughout each and every tactic, medium, activity and plan? Key Benefit/ Promise/ Reason to Believe?

11) Brand Character:If you had to describe IGA brand as a personality, what words would you use? Descriptive words, Creative Strategy include tone, style, appeal.