10. What should a public relations media practitioner do if she does not know the answer to a reporters question?

a. Give the reporter other information she is certain is correct.

b. Say that the information is off the record and will be disseminated later.

c. Say I dont know and promise to provide the information later.

d. Say no comment, rather than appear uninformed.

11. The internal factors portion of a firms public relations situation analysis often includes

a. a communication audit

b. strategy suggestions

c. community focus groups

d. a listing of media contacts

12. The process of identifying publics who are involved and affected by a situation central to an organization

is called a(n)

a. exploratory survey

b. situation interview

c. communication audit

d. stakeholder analysis