10. When working a retail in-store grand opening an HC Brill employee. Ms. Joe Tripp... determined that there was an easier and more efficient way for store cake decorators to create carrot cake icing. Ms. Tripp observed that decorators had to "scour" the store for ingredients (carrots, walnuts, and coconut shavings), mix the ingredients with Brills cream cheeserake icing and somehow store the leftover ingredients in order to prevent waste or shrink Ms. Tripp believed that Brill could formulate a ready to use product that would not only save time, increase production but also vastly improve product consistericy. Ms. Tripp's observations ... identifying a need is an example of A) market sensing B) place utility C) promotional strategy D) time utility E) pricing strategy Answer: 11. As a result of Ms. Tripp's observations (\# 10), Brill provided the market with a solution formulating a carrot cake icing based on its original cream cheese cake icing formula Following six months of "testing" and the resulting "launch, the new product was an instant success. This scenario, is illustrative of which of the following key marketing tools? A) market sensing B) diversification strategy C) marketplace development D) market sensing and customer linking E) strategic planning Answer: 12. Home-Depot faled in China as Walmart did in Germany because they did not employ the basic concepts of Market Sensing and Customer Linking. A. True B 13. Your pay stub lists gross income taxes, and net or disposable income. Which of the following income metrics would a company such as Nike be most interested in when developing its marketing mix strategies? A) gross income B) marginal income C) net or disposable income D) discretionary income E) incremental income