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10 Which of the following is NOT true? 1 point The price that a brand charges serves as a signal to consumers of the intrinsic
10 Which of the following is NOT true? 1 point The price that a brand charges serves as a signal to consumers of the intrinsic value of the products it sells Pricing decisions do not need to be aligned with the brand positioning Broadly defined, pricing refers to the sum of all the values that consumers exchange for the benefits of having or using the product or service A pricing strategy can be used to reinforce a brand's cultural positioning
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