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100 paints Starcups Coffee Company is launching a new cup of cofflee Each week Starcups serves 43,000 customers who purchase an average of 3 00

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100 paints Starcups Coffee Company is launching a new cup of cofflee Each week Starcups serves 43,000 customers who purchase an average of 3 00 cups of customers wouild pay an exta $1 00 for the reusable oup and would receive a contribution margin income statement for a typical week is shown below coffee per week (129,000 cups total) Staroupe's Fd Co Assume the new t cup promotion is expected to impact sales volume, revenue, fixed, and varlable costs as tolows The addtional vanable cost of purchasing the reusable oup is $1.80 The vaable cost savings of the paper cup $20 Starcups wll spend a total of 313,000 per week advertising the reusable cup pramin 1. Prepare a contibution margin income statement to prodidt how the reusable cup promotion wll impact weekty net operating incone

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