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(1000 WRDS) 5. EITHER a) Outline and discuss how firms may use price (for example, limit pricing and predatory pricing) and non-price (e.g. advertising, R&D

(1000 WRDS)

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5. EITHER a) Outline and discuss how firms may use price (for example, limit pricing and predatory pricing) and non-price (e.g. advertising, R&D and innovation) strategies to compete with rival firms and potential entrants. Comment on the effectiveness of price and non-price strategies in different competitive contexts. OR

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