10-18 Outline the competitive advantages of a cruise versus a traditional ight-resort holiday package. Which Holiday choice would you prefer? Which one would you be willing to pay a premium price for? 10-19 The ease of comparison on the internet tends to encourage price-based consumer decisions. What could MSC Cruises do to help take the Consumer's docus off price to some extent and consider other attributes? 10-20 Which of the three pricing strategies discussed would work best for MSC Cruises, given their overall market share growth goals? Why? 10-21 Review MSC's pricing approach of providing a relatively bow up-front price but then relying on additional sales for profitability. Outline the strengths and weaknesses of this approach. 10-22 Do you agree with MSC's overall approach to pricing? What recommendation would you have for them, particularly as they have a similar pricing structure to the market leaders