10.29
Oriole, Inc., owns a number of food service companies. Two divisions are the Coffee Division and the Donut Shop Division. The Coffee Division purchases and roasts coffee beans for sale to supermarkets and specialty shops. The Donut Shop Division operates a chain of donut shops where the donuts are made on the premises. Coffee is an important item for sale along with the donuts and, to date, has been purchased from the Coffee Division. Company policy permits each manager the freedom to decide whether or not to buy or sell internally. Each divisional manager is evaluated on the basis of return on investment and residual income. Recently, an outside supplier has offered to sell coffee beans, roasted and ground, to the Donut Shop Division for $4.30 per pound. Since the current price paid to the Coffee Division is $4.75 per pound, Ashleigh Tremont, the manager of the Donut Shop Division, was interested in the offer. However, before making the decision to switch to the outside supplier, she decided to approach Santagati Melendez, manager of the Coffee Division, to see if he wanted to offer an even better price. If not, then Ashleigh would buy from the outside supplier. Upon receiving the information from Ashleigh about the outside offer, Santagati gathered the following information about the coffee: Now, assume that the Coffee Division is currently selling 950,000 pounds. If no units are sold internally, total coffee sales will drop to 850,000 pounds. Suppose that Santagati refuses to lower the transfer price from $4.75 and the Donut Division purchases from the external supplier. Compute the effect on each division's profits and on the profits of the firm as a whole. Enter an increase in profits as a positive amount, and enter a decrease as a negative amount. Change in profit for Coffee Division $ -26300 Change in profit for Donut Division $ 45000 Overall firm impact $ -21800 Refer to Requirement 2. What are the minimum and maximum transfer prices? Round your answers to the nearest cent. Maximum transfer price (set by Donut Division) $ 4.30 per unit Minimum transfer price (set by Coffee Division) $ 2.12 per unit Suppose that the transfer price is set at the maximum price less $1. Will the two divisions accept this transfer price? Compute the effect on the firm's profits and on each division's profits. Coffee Division Increase in profit $ 26000 Donut Division Increase in profit $ 45000 Whole firm Increase in profit $ 215000
