10-44. Propose an integrated lifestyle-marketing program for Tiger Balm products based on a tie-in with a chosen sporting activity. Include both traditional and nontraditional promotional tools. 10-45. Describe a possible guerrilla marketing campaign for Tiger Balm. 10-46. Identify any opportunities for product placements for Tiger Balm products. 10-47. Is there a potential overlap between the brand community for Tiger Balm and the cricket community? Describe the ways that Tiger Balm's marketing department could build and enhance the relationship between the two communities