1.1 An introduction, evaluating the purpose of strategic marketing 1.2 A diagram of the marketing planning process. 1.3 A critical review of at least three marketing concepts/models/theories and how they relate to the marketing planning process. 1.4 A critical discussion of the significance of branding using Amazon as an example. 1.5 Illustrate the concepts of 'brand pyramid', 'brand positioning' and 'brand management, and how and why these concepts should be integrated into marketing planning. Delivery: 1x presentation 1x executive summary (circa 500 words excluding diagrams)