11 An organization's mission is O the target goal it sets for current profits based on enacting a comprehensive strategic plan. O the target objective it projects for future market share based on enacting a comprehensive strategic plan. O the fundamental, passionate, and enduring principles that guide its conduct over time. O specific strategies and tactics that will be used to counteract any competitor's advantages. O a statement of the organization's function in society that often identifies its customers, markets, products, and technologies. QUESTION 12 the reward to a business firm for the risk it undertakes in marketing its offerings. O Shareholders' equity is Profit is Assets are O Contribution margin is Goodwill is QUESTION 13 The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and before- and after-sale service at a specific price is called Ocustomer value. Otarget marketing. O benefit proposition value-based marketing. O a customer value proposition. QUESTION 14 A(n) O department is a legal entity that consists of people who share a common mission. Oorganization SBU O industry Omarket QUESTION 15 Strategy refers to O an organization's long-term course of action designed to deliver a unique customer experience while achieving its goals. O an organization's corporate tactical or action plan. O statement of an accomplishment of a task to be achieved by a certain time. O a statement of the organization's function in society, often identifying its customers, markets, product, and technologies. O a road map for the entire organization for a specified future period of time, such as one or five years. Click Save and Submit to save and submit. Click Save All Answers to save all answers