1.1) Examine Internet usage in Europe and the U.K. What are the demographics of Internet usage (the percentage of the population) in these regions? Use a spreadsheet excel program to create a bar graph to illustrate the growth of Internet usage in Europe in at least five countries during the period 20002019. Start by checking InternetworldStats. (looking for Search Engines and Market Report)

For each country, you only need to show the data from more than two different years.

The United Nations Conference on Trade and Development's biennial Information Economy Report 2017 and UNCTAD B2C E-commerce Index 2018 also provide useful information.

1.2) Investigate site optimization functionality offered by analytics programs such as Webtrends Optimize, Google Analytics, and Optimizely. What are the costs for such programs? What are their capabilities? How are they useful? Which would you choose, and why? Prepare an one-page report on your findings. (At least 300 words)