11. Explain briefly the forces transforming the service industry? (3 Points) Enter your answer 12. Define Services" and explain with examples? * (3 Points) Enter your answer 13. Define with examples the four types of services? (3 Points) Enter your answer 14. Discuss the challenges for services Marketing? (4 Points) Enter your answer 15. Define and explain the concept of 7Ps? (4 Points) Enter your ans