1.1 Explain what is meant by the concept of public relations as art. Provide a relevant example for further clarity. (4) 1.2 What is corporate reputation management. (4) 1.3 Explain what the press publicity programme entails (4) 1.4 Discuss the first four steps that can be implemented when planning a successful media strategy. (4) 1.5 Explain writing as a public relations technique. (4) TASK 2: MARKS: 10 2.1 Differentiate between marketing and public relations (10). SECTION B: MEDIUM ANSWER QUESTIONS TASK 3 MARKS: 10 3.1. Engage in a detailed discussion on disadvantages of corporate public relations. You must consult other sources when responding to this question. (10) TASK 4: MARKS: 20 4.1. Explain advantages and disadvantages of employing a public relations consultant. Provide relevant examples. (10) 4.2 In great detail, discuss any two types of research from the list below, include examples for further elaboration. (10) Organisational or Client Research Opportunity or Problem Research Stakeholder or Audience Research Public relations research usually consists of investigating three aspects of the overall public relations procedures. SECTION A: SHORT ANSWER QUESTIONS TASK 1 MARKS: 20 Page 3 of 3 SECTION C: ESSAY TYPE QUESTIONS/CASE STUDIES TASK 5 MARKS: :20 5.1 Write a two page essay indicating how you would plan for a crisis. Your essay must have introduction, body and conclusion. Marker to use the following guidelines: TASK 6: MARKS: 20 6.1. Assuming you work for Eskom and you work in the Corporate Social Investment (CSI) department, draft a funding proposal for a CSI project you want to embark on. Consult the study manual and it will also be very helpful to research various proposals to get a general idea of the key information that must be included.