11. Market segments - Malaysia market Sample table for detail segment variables 0.75 pages Important Note: Table is incomplete Examples Name of Name of Name of Name of Please look for a complete table in marketing textbook segment 1 segment 2 segment 3 segment 4 Segmentation variables for Market Segmentation Variable Example Gender Geographic Education High schoo MBA World region or country Africa, Asia, Europe, North America, China, India. Country region England. East Midlands, Greater London lifestyle City or metro size (population) Under 5,000; 5,000-20000 20,000-50,000.. Social class middle Upper middle Density Urban, suburban, exurban, rural income