1.1 "Starbucks' fate depends on how well can it incorporate its recent acquisition of Teavana into its product line. Using Teavana's extensive market knowledge of tea, it can roll out variety of tea beverages into its menu and make a run as a "beverage cafe" in Asia." (Saibus Research, 2013)

Discuss the buyer decision process that Starbuck's customers in their journey to consuming

Starbucks' product offering.