11 Thisis the function for attendance (A) based on price (P) 12 for the upper level in the form of an Excel equation: 13=(11/(1+exp(2.820.1P))29100 ENTER THE EQUATION EXACTLYLIKETHIS, EXCEPT WITH P REPLACED BYAREFERENCE TO CELL B27 14 15 16 17 18 This is the function for attendance (A) based on price ( P ) 19 for the lower level in the form of an Excel equation: charge of choosing the single game ticket prices for both mes and premium games. tive is to maximize total revenue. 'prices and resulting projections in the blue, yellow and guided by the data provided