=+Examine one long-running, multimedia campaign like Monster.com Monkeys, Absolut, Coke Polar Bears, e-Trade Talking Babies, and so

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=+Examine one long-running, multimedia campaign like Monster.com

“Monkeys,” Absolut, Coke “Polar Bears,” e-Trade “Talking Babies,” and so on.

a. Identify the main idea in the campaign.

b. Decide the primary audience.

c. Determine the key benefit.

d. Analyze the main message.

e. Identify the tone of voice.

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

ISBN: 978-1405199537

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Authors: Margo Berman

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Question Posted: Sep 24, 2024 03:02 AM

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=+Examine one long-running, multimedia campaign like Monster.com Monkeys, Absolut, Coke Polar Bears, e-Trade Talking Babies, and so

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The Copywriter S Toolkit The Complete Guide To Strategic Advertising Copy

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