11. Vroom is an ecommerce company that allows consumers to buy, sell, or trade-in their vehicles online. In its ads, the company assures consumers that this method of purchasing or selling their cars is more convenient and faster than when they go through traditional car dealerships. Based on this information, Vroom is marketing its service based on this factor that influences consumers to accept new products and services.

a. Complexity

b. Relative advantage

c. Compatibility

d. Trialability

e. Observability

12. Which of the following is not an example of an event with which major US brands could associate themselves through different strategic marketing actions?

a. The Super Bowl

b. Halloween

c. Breakfast

d. Spring Break

e. All the above are examples of events with which major US brands could associate themselves.