11) Which one of the following is not true about Secondary Data as you gather information 1. Secondary data is often available and at a lower cost than obtaining Primary data 2.Secondary exists somewhere- usually found in databases 3.Government open-source free data may be a useful source of Secondary data 4.Secondary data is preferable to primary data 12) Big Data- the data acquired by companies and government is used for which of the following: 1. Developing marketing strategy 2.Identify new product opportunities 3.Positioning products 4.Big data is used for all of the three possibilities in this