1.1 "Your role of a Marketing Manager for Starbucks is very crucial and plays a pivotal role

in making sound marketing decisions for Starbucks. You have been requested by top

management to conduct environmental scanning to inform bases for future marketing

strategies that Starbucks can adopt in the Chinese market."

Conduct a SWOT analysis for Starbucks and give a detailed summary of your findings.

1.2 From your findings in 1.1, what recommendations can be given to management? Give

examples and justifications for your answer.