.111 16% 10:39 AM order For assistance in supporting your assignment, please use your text and all course materials. Assignment Details The concept of integrated marketing communications describes the most prevalent promotional activity in the marketplace today Consumers are multifaceted, and businesses know that the use of one promotional mix tool alone is no longer adequate. Include both of the following points in your discussion 1. Discuss a popular national product or service that is using integrated marketing communications effectively 2. Include specific examples of its promotional activities from the different promotional mix categories Please submit your assignment In your own words, post a response to the Discussion Board, and comment on at least 2 other postings. You will be graded on both contribution to the discussion Grading Rubric Assignment level of engagement and the quality of the Proficient DescriptorPoints .111 16% 10:39 AM order For assistance in supporting your assignment, please use your text and all course materials. Assignment Details The concept of integrated marketing communications describes the most prevalent promotional activity in the marketplace today Consumers are multifaceted, and businesses know that the use of one promotional mix tool alone is no longer adequate. Include both of the following points in your discussion 1. Discuss a popular national product or service that is using integrated marketing communications effectively 2. Include specific examples of its promotional activities from the different promotional mix categories Please submit your assignment In your own words, post a response to the Discussion Board, and comment on at least 2 other postings. You will be graded on both contribution to the discussion Grading Rubric Assignment level of engagement and the quality of the Proficient DescriptorPoints