11=11= Kids and parents -The most likely consumers of Toy Story 4 movie tickets, merchandise, and DVDs are young kids and their parents. Sales-Pixar's desire to drlve reverue from ticket and DVD sales as well as related merchandise sales. Multimilion-Pixar estimates that it wil spend millions of dollars developing the commercial and buying air time. Humor-To capture both kids and parents, Pixar utilized a creative humor appeal featuring the heroic rescue of Forky. Bonnie's handmade toy. Television-To reach its target audience, Pixar will run television ads on the Disney Channel and major television networks. Pulse-To maximize exposure, television ads ran frequently right before the movie hit the theaters and then stopped